Think your brand does not need digital marketing to increase its exposure and grow its business? Think again. Only an effective online presence and brand outreach strategy can help you succeed against your competition and reach your audience where they spend their time.
Consumers increasingly spend their time in the digital realm. They spend hours every day on social media, and search engines like Google are their first reference point for any questions they may have. The availability of smartphones and other mobile devices has only increased that trend, allowing your audience to get online and research your brand and products regardless of their location or current activity.
Of course, the sheer volume of content available online also presents a problem: your audience’s increasingly short attention span while browsing the web. It’s now at 8 seconds and shrinking, meaning that you only have precious little time to grab them and convince them to learn more about your brand. That’s why placing on the first results page of search engines like Google is so crucial.
The ubiquity of available content also means that a single message will never be enough to successfully turn an audience of unaware consumers into customers. Instead, you need a comprehensive digital marketing strategy that allows you to group, plan, and execute your efforts under a single value proposition and message.
Add to that the constantly changing nature of digital marketing, and the process of successfully establishing a brand presence online can be daunting. That’s where we come in. Our team of experts not only knows the environment, but also keeps up to date with industry trends to ensure your marketing strategy and efforts will remain current and successful over time. More specifically, the following services can help you successfully market your business digitally:
Search Engine Optimization (SEO)
A well-built business website does not just provide convincing information about your products or services. It’s also designed and written specifically for an audience that relies on search engines like Google or Bing to get their information. SEO means anticipating search queries, and building your website so that it ranks highly on relevant search results pages.
A variety of factors play into search engine optimization, and our experts can help with all of them. Content has to be written according to specific keywords and phrases, while the site’s code and usability needs to be in compliance with Google guidelines. It’s a strategic process that requires technical and creative expertise, both of which we can help you with.
Search Engine Marketing (SEM)
Appearing in organic search results is only half of the success equation. SEO takes time, and is not always reliable. SEM, on the other hand, both gives you quicker results and makes an ideal supplement. Placing text ads based on specific keywords ensures your brand gets the exposure it needs, and our experts can help you determine the right keywords and bidding strategy to maximize your success.
Digital Advertising and Media Buys
The advertising possibilities in the digital realm are almost endless. How do you know whether ads on Facebook, YouTube, or Google’s Display Network best suit your brand’s needs? That’s where we come in. Especially if you don’t know the difference between PPC and CPM, or need help in determining which advertisements will best reach your audience, contact us.
Digital Analytics to Improve Decision Making
If you spend your budget, you need to know that the efforts successfully increase your brand awareness and bring in customers. Our Analytics experts can help with that, effectively analyzing audience trends and marketing successes. The resulting numbers will allow you to improve your marketing and maximize your budget over time.
Are you looking to expand to the digital realm to reach out to potential customers? Do you need a strategy that can help you successfully reach your audience and increase brand awareness? If so, contact us. Our team of experts will help you research, plan, execute, and evaluate a digital marketing strategy that best matches your goals.