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Knee Replacement Surgery has always been determined based on your age - if you're under 50 years old, you must deal with the pain until your 50th birthday. The NuSurface Artificial Meniscus by Active Implants allows patients between the ages of 30-70 years old to avoid total knee replacement and enjoy being free of knee pain. The market has never seen a product like this before and the NuSurface is revolutionizing knee surgery.

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The Problem

Before the NuSurface Artificial Meniscus can go to market, there must be enough enrollments in the clinical trial. Clinical trial participants must meet specific requirements – must be a non-smoker, older than 30 years of age, not have bone-on-bone knee pain, and the correct BMI score. How do you find enough participants to meet these requirements without going over budget?

Instead of using broad and traditional advertising to promote enrollment, we focused on data-driven marketing and content creation to reduce costs and build a community.

Our Role

  • Search Engine Optimization

  • Content Creation Strategy

  • Pay Per Click Advertising

  • Email Marketing Strategy

  • Community Building and Development Strategy

  • Data-Driven Marketing

We look forward to meeting with you and discussing your needs and our capabilities in more detail.