Disrupting the cycling glove industry, which hasn't changed in 40 years, meant we had to think differently about design, function and branding. We're helping them do that.
Handup Gloves reached their
sales goal in the first 3 months.
The cycling glove industry may not seem attractive to a new start-up company. The larger brands dominate the market, blocking new entrants. The larger brands can offer economies of scale at much cheaper prices than any startup could afford.
Instead of highlighting product features and benefits, we built a community.