Disrupting the cycling glove industry, which hasn't changed in 40 years, meant we had to think differently about design, function and branding. We're helping them do that.

Handup Gloves reached their

One Year

sales goal in the first 3 months.

The Problem

The cycling glove industry may not seem attractive to a new start-up company. The larger brands dominate the market, blocking new entrants. The larger brands can offer economies of scale at much cheaper prices than any startup could afford.

Instead of highlighting product features and benefits, we built a community.

Our Role

  • Search Engine Optimization

  • Content Creation

  • Email Marketing Strategy

  • Pay Per Click Advertising

  • Social Media Strategy

  • Data-Driven Marketing

  • Marketing Plan Development

  • Community Building and Development Strategy

  • Events & Editorial Strategy

We look forward to meeting with you and discussing your needs and our capabilities in more detail.