BRIEF

Our objective was to create awareness for a campervan company in an industry that has very little product differentiation. Traditionally, vans are purchased – then shipped off to a custom van builder for installation of the camping accessories. This process typically takes up to 18 months to complete.

CLIENT

Wayfarer Vans

ROLE

• Storytelling
• Digital Marketing Strategy
• Paid Media Management
• Search Engine Optimization
• Email Marketing Strategy
• Marketing Automation
• Content Creation

We’re helping them do that.

Wayfarer Vans is a new startup looking to help campers seamlessly connect with the outdoors. Wayfarer Van’s purpose is to make affordable, unique camper van kits, giving you the ability to transform a cargo van into a camper van with just a screwdriver and socket wrench. Everything you need is ordered here, then delivered and installed quickly, allowing you enough time in the day still to go out and discover.

The Solution

We created a cohesive digital campaign for Wayfarer Vans that aligned with the values and mission of the organization. The campaign focused on lifestyle and escapism as the main points, and secondly on the company selling camper van kits. We ensured to tell the story of the company along while highlighting the unique benefits of their high-quality product.